CTRL TECH
01Getting found · Before they call

Your customers are asking an AI where to go. Your site has to be readable when it answers.

Nearly half of people looking for a local business now ask an AI tool at some point. Most local websites cannot be read by those systems at all. That is a mechanical problem with a mechanical fix, and it is checkable in front of you.

We ran that check on 38 Dayton companies and our own site scored worst in the sample. Here is the full audit, and how to check yours in a minute.

See a free mockup first
01

Three parts of one job

Getting found is not the same as having a website. A site nobody is pointed to is a business card in a drawer. These three run together or they do not work, which is why we do not sell them separately.

Search
Local SEO, Google Business Profile, service-area pages
AI answers
Structured data and readable HTML, so assistants can quote you
The site
Custom coded, yours outright, no template and no licence
02

How the build actually works

None of this is clever. Any shop could work this way and some of them do. What we could not find was anyone saying so out loud, which is the only reason this section is here. The test we hold ourselves to is simple: you should be able to point at any colour on your site and ask where it came from, and get a straight answer.

Before anything is designed
We read your Facebook and Instagram. What you post, what sells, how you write, and which of your photographs people actually respond to.
Your colours
Taken out of your own photographs rather than picked. Every colour in the finished site traces back to the image it came from.
Readable, not just pretty
Every colour pairing is checked against the accessibility contrast standard rather than eyeballed.
Your words
The voice on the site comes from things you already wrote in your own captions, quoted rather than invented.
Three real options
Three genuinely different designs on one link, and you pick. Not one layout in three colour schemes.
Checked before you see it
Every direction is reviewed at four screen widths and scored against a written standard. Anything under the bar is fixed before it reaches you.
03

What a build costs

CTRL Launch

7 business days

$2,500

A real site, fast, for a business that needs to look as good as it is.

  • 3 to 5 pages, custom coded, not assembled from a template
  • Google Business Profile set up and connected
  • Local SEO foundations and structured data
  • Contact or booking widget wired to where you actually read messages
  • Readable by AI crawlers, which most local sites are not

CTRL Grow

scoped per build

$4,500 – $7,500

For a business with more than one service and more than one thing to say.

  • Everything in Launch
  • Service-area pages built for local search
  • Quote calculators or booking flows
  • Review capture and display
  • Content structured so an AI answer can quote it

CTRL Custom

scoped together

from $10,000

When the site has to do a job, not just describe one.

  • Ecommerce or multi-location
  • Customer dashboards and portals
  • AI workflows and API integrations
  • Anything that needs a database behind it

CTRL Keep

per month, optional

$147

Hosting, SSL, uptime monitoring, security patches, and monthly content updates. Cancel whenever. You keep everything.

These are our numbers. What a website actually costs in Dayton covers the wider market, what moves the number, the cheaper options priced honestly, and when not to buy a website at all.

You see the site before you pay for it. Not a slide deck, the actual thing.

We build a free mockup using your real business, your real services, and your real photos where you have them. No deposit, no contract to sign first. If you look at it and pass, that is a fine outcome and you owe nothing.

04

What you own when we are done

This is the part owners ask about most, and they are right to. Public review sites carry accounts of agencies registering a client’s domain in the agency’s own name, then withholding access until the client pays for hosting they never chose. Registrars publish recovery instructions because it happens often enough to need them. The protection is not a promise from us. It is that the accounts are yours, so there is nothing for anyone to hold.

The domain
Registered in your name, on your account, from day one.
The hosting
Your account, your card, your control. Not resold through us.
The source code
Handed over at launch. No licence, no lock-in, no monthly ransom.
The content
Words and images are yours, including anything we wrote for you.
05

Questions owners actually ask

How long does it actually take?+

Seven business days from the kickoff call to a live site you review and approve, for a Launch build. Larger builds are scoped honestly rather than squeezed into the same promise.

Do I pay before I see anything?+

No. We build a free mockup first, using your actual business, so you can see what the site would look like before any money changes hands. If you do not like it, that is the end of it and you owe nothing.

What if I already have a website?+

Often the honest answer is that yours is fine and the problem is somewhere else, usually the Google Business Profile or the fact that nothing on the site is readable without JavaScript. We will tell you that rather than sell you a rebuild.

Do you only work with Dayton businesses?+

We start in Dayton because we are here and can meet you. The work travels across the Midwest.

Look at the mockup first. Decide after.

Call 937-668-6794

Dayton, Ohio · 100% minority-owned

The other half · 02

Getting found is half of it. The calls it produces have to be handled.

Getting the call is the easy part. Everything after it is where businesses drown.

Running the work