Not explainers. Every post here answers something a buyer says out loud, with the numbers we can source and an honest note where we cannot. If a post would be equally useful to somebody who will never buy anything, it does not belong.
Back office · 5 min
2026-08-14
Take the rate off your own job posting and add about 30%. On a posting at $21 to $26 an hour, year one lands between $57,000 and $70,000, before recruiting or the months of ramp.
Read →Back office · 6 min
2026-08-14
Usually both. The real question is how much of the seat is repetitive enough that a system should own it, and sometimes the honest answer is that you should make the hire.
Read →Websites · 5 min
2026-08-14
Most small business projects land between $2,500 and $7,500. Here is what changes the number, what the cheaper options really cost, and when you should not buy one at all.
Read →Local search · 6 min
2026-08-14
We audited 38 Dayton company websites. Two thirds carry no structured data and three return nothing at all to an AI crawler. Ours was the worst of them until we fixed it.
Read →If your question is not answered here, ask it directly. Twenty minutes, and sometimes the answer is that you do not need us.